Gabriel Dance answers your questions
Gabriel was kind enough to answer some of your questions. He provided them to me via email and gave me permission to post. Thanks for watching his presentation and for making some good observations.
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I really appreciate all of the wonderful feedback to my CUNY talk that has been posted here. In an attempt to answer as many questions as I can, I’m going to keep my answers short.
Undergrad questions:
You talked about time constraints and deadlines. How do you find a compromise between time restraints and creativity? How do you know when to stop being creative and focus on just finishing the project?
In the news business it is all about the deadline. If you don’t hit your deadline, it doesn’t matter how creative or interesting or relevant your project was. The time for creativity is early in the process. That’s the time when you dream big. Then you almost immediately need to start paring back with the absolute goal of hitting the deadline. It’s better to err on the side of getting it done than to say, “I’ll have to work 24 hours a day and still have some luck to get this done, but if I do, it will be incredible!” Believe me, when you don’t get it done, your editor will not care how cool it would have been.
What are some things that you have tried on your sites that maybe worked for other organizations, but not the New York Times?
Most of the things that I feel could work, but not necessarily for the Times, usually have to do with abstract visualizations or non-standard user interfaces. Our audience – while tech competent – is not necessarily tech savvy. We have to make sure that first and foremost our interactives are easy to understand and use. Some other sites have audiences that might be more willing to spend more time with unusual visualizations or interfaces, but when you’re dealing with the news and the weight it carries with our audience, being straightforward is often much more important than being experimental. And that’s ok.
Dance has gone through graduate school and worked on these major websites using Flash, and just making websites in general. What would be some good advice you would give students just starting to learn these programs or who are getting frustrated with these programs.
This is why I start out all of my talks with a little history about my computer science degree and make it clear that I’ve always been interested in computers. I’ve been making websites since the mid-90s and understanding technology is something that I enjoy. For people just starting out doing these things, you have to be patient and you have to be curious. It’s never going to just come together on your first try. It’s just like writing a story. Your first attempt – in retrospect – is going to look amateur. But as you develop and understand the tools more, your competency and skills will develop. So have patience and give yourself time. Oh, and use Google.
As far as being transparent, I think it is important to be transparent in all things not just a job setting. Some people act like you shouldn’t express yourself totally online because it may affect the way a person see you. College kids hear it all the time, “Watch out what you post on the internet.” Yes, we may be drinking a beer in a picture, but we get our work done. What are you thoughts on this?
I would probably have hung myself out to dry if I had Facebook while I was in college (luckily it was while I was in grad school that it first really started getting popular). When I speak about being transparent, I’m speaking about in the news business. As far as transparency in your personal life, that’s a decision that each person has to make. Would I post pictures of myself drinking while I was in college? No. Does that mean it’s wrong to do just that? No. Will your future employers look at these sites before they hire you? Yes.
You mentioned that failure lets you know you’re on the right track or doing something new that’s not in a comfort zone while in college. Do you still fail? How much?
Failure is an interesting thing and there are many different kinds of failure. Do I still fail? Absolutely. All the time. I fail in different ways each day, but what’s important is that I learn from my mistakes – my failures – and try not to repeat them. And one of the best ways to not only realize when you’ve failed, but to also learn from it, is to surround yourself with intelligent, articulate people who you have a respectful and honest relationships with.
Do you ever see yourself pursuing a career outside the New York Times?
Absolutely. There are all different sorts of things that I’m interested in, and certainly not all of these are possible at The Times. I do some teaching, and I enjoy writing, but right now I’m most interested in the development of high-quality multimedia journalism. And right now the best place to explore that field for me is The Times.
Grad questions:
I wonder what it’s like to build a site with a large group of people? What are the problems you run into with the programs when you split up work?
It’s the same as doing anything with a large group of people. There are disagreements, arguments, and moments of great collaboration. There are different roles that need to be played (leader, supporter, dreamer, worker) and people need to adapt to play those roles as they see fit. It’s very important to have an executive producer (or boss) who has a vision that they can clearly communicate to the rest of the team, so people know what they are working towards.
Do you think it is (or will be) essential for students who pursue a career in journalism to learn multimedia skills? Do you think it would be detrimental to a journalism student to not learn the skills necessary for online journalism and instead stick to the practices of traditional journalism (hard news writing, page layout/design, etc.)?
I do think that people who – as you say – practice traditional journalism will still have jobs for the time being, but I don’t feel that is the direction the industry is headed. And, as the need for journalists with multimedia skills grows, jobs will become available. I imagine that’s more and more where young journalists want to be. I see computers and journalism being linked for the foreseeable future, much as i see most other things in life. But I also feel that I’m practicing the same tenets of traditional journalism, just internet-infused.
Do you think you were hired on at the New York Times because of your journalistic talents or your familiarity with technology?
I would like to think some of both.
Do you believe such innovations regarding the Times’ online separate your employer journalistically?
I do. But I also understand that I am in a more fortunate position than many others in the industry. The kind of journalism I practice is new and expensive. And with no real pay model right now, it’s not very practical for a lot of places. The Times has always been one of the true arbiter’s of journalism and I’m very thankful to have had the opportunity to be here.
I know you stated that it is not necessary to have a degree in computer science to work in multimedia, but obviously it has been extremely beneficial to you. Any advice for those without a computer science degree?
Find something you’re good at and enjoy doing and work really hard to become very good at it.
How do you get some innovative ideas for your projects?
It’s very important for me to unplug from work, and this is often where I get most of my ideas. Other websites, the real world around me, books, magazines, video games… The list is endless. It’s not that my creativity is stifled at work, but while I’m there, I’m working. I’m going to meetings or coding or doing something else. I’ve got my head down, so to speak. It’s when I can lift my head up, take a breath, and look around me, that i come up with most of my ideas. That said, the constraints that are imposed at work can lead to some pretty quick creativity.
What are some tips on effective project management? Is it more about organizational skills or communication skills?
Very much both, and I think that’s why it is one of the toughest things to be good at. You have to understand what needs to get done, how that needs to happen, and by when. Then you need to be able to effectively communicate with the other collaborators and get it done. It’s tough for sure.
Is it too late for some companies and businesses to catch up on using the online content to help their own fortunes?
It’s just starting.